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Eswatini Creativity Platform: Nurturing Talent and Celebrating African Culture




by Ncamiso Xaba on January 06 2024


Introduction

Eswatini Creativity Platform, founded by Nerville Johnson in 2018, has become a remarkable organization working tirelessly to empower and showcase the talents of artists in Eswatini. With a diverse range of artists, including actors, poets, comedians, authors, dancers, and now models, the platform has successfully created opportunities for young talents to flourish and gain recognition both locally and internationally. The recent event hosted by the organization at Alcon House, along with its upcoming plans, highlights the commitment of Eswatini Creativity Platform to elevate African creativity and cultural heritage.


Developing Young Talents and Unveiling a Modeling Agency

Eswatini Creativity Platform's primary objective is to manage, develop, and market young talents from various artistic disciplines. Recognizing the aspirations of young girls who desired to pursue modeling, the organization ventured into the modeling industry in October 2023. Starting with a few members, their modeling agency has now grown to include close to 50 models. This expansion has provided opportunities for aspiring models like Sihle Sifundza, who had the chance to showcase her talent in South Africa. Another model, Yandiswa Magagula, achieved great success by becoming the ambassador for the Hhohho region while competing for Miss Cultural Heritage.


The Christmas Fashion Show: A Grand Celebration

On December 22, 2023, Eswatini Creativity Platform hosted a Christmas fashion show at Alcon House. The event marked the official launch of their modeling agency, as well as acted as a precursor to the much-anticipated Indigenous African Music Festival and Africa Day celebration, held annually in May. The Christmas fashion show was a resounding success, featuring an active and engaging Master of Ceremonies, Mphumalanga the poetess. The audience was treated to mesmerizing performances of music and poetry by talented local artists.



Dignitaries and Local Support

The event garnered significant attention, attracting esteemed guests, including Manzini North MP, Hon. Sifiso Nhlengetfwa, The Minister of Sports, Hon. Bongani Ndzima, and a representative of Prince Bandzile, Babe Mkhatjwa. The presence of these parliamentarians and dignitaries indicates the growing recognition and support for Eswatini Creativity Platform's initiatives.


The highlight of the Christmas fashion show was the red carpet walk of the models, gracefully showcasing the creations of local designers such as Ms. Sonia, Millennium Trend, and Nkosicrotcget. It was a moment of pride for both the designers and the models as their hard work and talent took center stage. The event provided a platform for young girls to realize their dreams, despite their initial nervousness, and embrace the joy of the runway experience.


Looking Ahead: Indigenous African Music Festival and Africa Day Celebration

Eswatini Creativity Platform's director, Mr. Johnson, took the opportunity to invite companies, institutions, and individuals to sponsor the upcoming Indigenous African Music Festival and Africa Day celebration in May. This anticipated event aims to showcase traditional African dances, including Zulu, Tswana, Sotho, Swati, and Mozambican dances, providing a platform for cultural exchange and appreciation. The festival will also feature performances by local artists, who will entertain and captivate the audience with their talent.










Supporting African Culture and Creativity


In a bid to make the Indigenous African Music Festival and Africa Day celebration a resounding success, Mr. Johnson extended an invitation to cultural groups and organizations from across the African continent to join and support this significant event. By fostering collaboration and celebrating the rich cultural heritage of Africa, Eswatini Creativity Platform strives to create a sense of unity and pride among artists and audiences alike.




Conclusion


Eswatini Creativity Platform, under the visionary leadership of Nerville Johnson, has emerged as a driving force in supporting and promoting the talents of artists in Eswatini. The organization's successful event at Alcon House, coupled with its plans for the upcoming Indigenous African Music Festival and Africa Day celebration, demonstrates its commitment to nurturing young talents and celebrating the diverse cultural heritage of Africa. With continued support and collaboration, Eswatini Creativity Platform has the potential to make a lasting impact on the arts and cultural scene, both within Eswatini and beyond.


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